When Customers Say NO to Case Studies
Do you ever struggle with unenthusiastic customers who would make great stories? Here are some ideas to help you get testimonial-averse customers to join in.
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Experimenting with Words and Marketing
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- Put Your Customers on Your Marketing Team
- Make a Customer Plan, Not a Marketing Plan
- Why Professionals Associations Make Good Marketing Sense
- When the Analysts Come to Call
- Branding is Stupid
- Twelve Months Later, It’s Still Darn Good Marketing Advice
- Get Stronger Copy when You Start with a Content Brief
- Part 2: 15 Ways to Get Even More Mileage Out of that Industry Award You Just Won
- Part 1: 15 Ways to Get More Mileage Out of that Industry Award You Just Won
- Marketing Content: It’s Okay to Lead with Fear
- When the Analysts Come to Call by Ken Stewart
- Want to Be a Freelance B2B Marketing Writer? by Carro
- Want to Be a Freelance B2B Marketing Writer? by Paul
- B2B Press Release Quotes: A Blog Full of Tips by Carro
- B2B Press Release Quotes: A Blog Full of Tips by What’s the point of the press release quote? « Charity Media
- Make It a Customer Plan, Not a Marketing Plan by "Bob"
- Make It a Customer Plan, Not a Marketing Plan by Menno Driessen
- Measuring Marketing: Who Cares? by Carro
- Measuring Marketing: Who Cares? by Ken Stewart
- Measuring Marketing: Who Cares? by "Bob"
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