The last WordScience blog gave you Award Promotion Ideas 1 – 7. This week you get the rest of the promo kit — Ideas 8 – 15.
- Do a webinar focused on the best practices, products, services, techniques or other achievements that won you the award. This is tricky because you don’t want it to be salesy (is that a word? It’s certainly a condition.) Your entry materials must have contained some persuasive information. Did you showcase a case study? A strategy? How can this be turned into something useful for your customers? (GoToWebinar is very affordable. Get a monthly subscription and do an informative webinar every month, then archive it to your website, but that’s another blog.)
- Write an article based on your webinar content. Have your PR person pitch it to appropriate industry publications. More thought leadership for you. Mention the award win in a discreet way that positions you as an expert on the particular topic. And remember those keywords.
- LinkedIn – By all means, post this news to all your relevant LinkedIn groupsand to your own company LinkedIn page. Take advantage of the link to send them to your web site for that executive interview in Idea #7.
- Twitter — Same thing here. It takes just a couple of minutes to send a Tweet. Maybe encourage Tweeters in your company to send Tweets about how winning the award makes them feel. Remember those keywords!
- Write something for your internal and external newsletters – Take that copy you wrote for the news release, webinar and presentation and mash it together into an article (or series) for your newsletter. Only this time, use more quotes and maybe some pictures.
- Blog about winning the above – see #11 above. Again, think series, think informative, think fresh, think keywords.
- Create a presentation for your sales force – Remember that submission content? For most award programs, it can’t be promotional, but has to be quantifiable, innovative and above the crowd. Go back to that information and see how you can turn it into an informative presentation. Sales people love to talk about this kind of stuff with customers. Make it easy for them. The point is not to make it about the fact that you won, but to talk about the best practices and creativity that you won for. This presentation would also be the basis of the webinar mentioned previously.
- Use that slide deck you created and post it to SlideShare. In fact, consider posting all your educational/thought leader presentations to SlideShare. The question isn’t “why?” It’s “why not?”
Winning an industry award is a well-deserved honor for your company. Use these ideas to squeeze every bit of value you can from it. You’ve earned it.